We are in the midst of a revolution...a Pink Revolution. Gather around my children and let me tell you about a time when there were three colors in the wine department a time before the noses turned up at the site of a pink glass.
Pink is not the new black...yet but a resurgence is coming. The old guard is following wines like Miraval...you know Brad & Angelina's vineyard. It produces an excellent if a bit spendy bottle of juice. Miraval Rose is certainly the rose of record for quite a few out there, but for those of us looking for a more economic option might have just found our solution in a can...yes a can of wine.
I ran a restaurant in New York City in the early 2000's. I was frustrated. I was a GM who could not stand the latest style...baggy pants. The pants these gentlemen were wearing hung below their butts. I could not get enough folks in to work my line so rather than send them home...I bought something to solve the problem. I bought a pink belt. These tough NYC guys I had working for me...you know the ones with the gangster pants. I needed them to cinch up their pants, and this belt...this ugly belt was how I planned on doing it. What I didn't plan on was that pink became the color that summer. After I tried it, I noticed...all my guys had pink Yankees caps. My belt was trendy.
I see hipster guys now. You know the ones I'm talking about...they eat only craft bacon, discuss the IBU numbers of their beers, ride fixed wheel bikes, and have cool facial hair. If you can do three of these and wear tight pants...um you're a hipster. In full disclosure I can totally discuss IBU's with you. I was deep in hipster country the other day shopping for cheese when I saw it, a can of wine.
I bought it for the novelty, but I bought it again cause its damn good wine at a reasonable price. Full disclosure they have bottles too, but I'm secretly jealous of the fixed wheel riding, bearded, bacon boys so I tend to go with the can.
What is this hipster elixir you ask? Underwood Rose. It's light bright and full of watermelon and strawberries. For the price it's hard to beat.